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“We are grateful to Stephan for planting the seed for one of the most successful Web projects The Carter Center has undertaken to-date.”

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“… redesign of our database’s structure and ongoing co-operation with our website administrator has resulted in a continual increase in traffic, search engine rankings and registrations of volunteers and projects.”

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Many ecommerce sites have session IDs or user IDs in the URL of their pages. This tends to cause either the pages to not get indexed by search engines like Google, or to cause the pages to get included many times over and over, clogging up the index with duplicates (this phenonemon is called a “spider trap”). Furthermore, having all these duplicates in the index causes the site’s importance score, known as PageRank, to be spread out across all these duplicates (this phenonemon is called “PageRank dilution”).

Ironically, Googlebot regularly gets caught in a spider trap while spidering one of its own sites - the Google Store (where they sell branded caps, shirts, umbrellas, etc.). The URLs of the store are not very search engine friendly: they and are overly complex, and include session IDs. This has resulted in 3,440 duplicate copies of the Accessories page and 3,420 copies of the Office page, for example.

If you have a dynamic, database-driven website and you want to avoid your own site becoming a spider trap, you’ll need to keep your URLs simple. Try to avoid having any ?, &, or = characters in the URLs. And try to keep the number of “parameters” to a minimum. With URLs and search engine friendliness, less is more.

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What are some of the tools to measure the success of SEO? How do you get Googlebot to crawl your site more often? And answers to more questions follow!

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The Internet’s next killer app for marketers has emerged: Google.

Google’s search algorithms power over half of all Web search queries, making high-ranking Google listings a marketer’s dream. While natural listings in Google deliver millions in sales to some of the Web’s savviest retailers, most websites are not properly designed to reach this market. How can you adjust or revamp your site so Google will love it?

Join us at the May Brainy Breakfast with Stephan Spencer, Managing Director of Netconcepts, to learn the essential strategies of putting Google to work for your website.

You’ll learn the secrets of how to:

• Check your “Google Pulse”
• Estimate missed opportunity costs
• Ensure Google crawls 100% of your site, including dynamic pages
• Design your pages to dominate rankings
• Avoid getting banned or penalised by Google
• Use paid placement with Google AdWords & optimise your search ads
• Measure return upon investment
• Prepare for imminent changes in the search engine industry
• …and more!

Where else can you reach a majority of qualified prospects at zero or very low cost per click?

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How do you know if your site is search-engine friendly? What is the best way to find out the number of people searching for a specific keyword? And 48 other questions answered here…

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Have you been told that your catalog site is “search engine unfriendly,” and you need savvy ways to gain search exposure? Are your catalog pages not appearing in the search engines, and you don’t know why?

At this session, industry thought leaders (including our VP of eBusiness, Brian Klais) will examine your challenges and provide actionable tips. You’ll learn how you can leverage the latest search services like trusted feed and contextual advertising, and how to plan strategies for common site challenges.

Whether you manage a B-to-B or B-to-C catalog site, you’ll discover proven ways to increase your ROI and gain improved search positions.

Moderator:
Heather Lloyd-Martin, President & CEO, SuccessWorks Search Marketing Solutions
Panelists:
Dennis Buchheim, General Manager, Search Marketing Solutions, Inktomi, a Yahoo! Company
Kevin Lee, CEO, Did-it.com
Brian Klais, Vice President - eBusiness, Netconcepts

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The Internet’s next killer app for marketers has emerged: Google.

Google’s search algorithms power over half of all Web search queries, making high-ranking Google listings a marketer’s dream. While natural listings in Google deliver millions in sales to some of the Web’s savviest retailers, most websites are not properly designed to reach this market. How can you adjust or revamp your site so Google will love it?

Join Stephan Spencer, President of Netconcepts, during this rich presentation to learn the essential strategies of putting Google to work for your Web site.

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“Page 1 out of 5,590,000 listings! I would recommend Netconcepts to anyone wanting to make their site more visible and profitable, and who wouldn’t want that!?”

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The lack of search engine visibility was costing equipment company Northern Tool between US$100,000 and US$250,000 in lost sales. Netconcepts has given the company a boost in its search rankings on Google.

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